Zana Goic Petricevic


Zana-Goic-Petricevic, ORSCC

Zana brings 15+ years of experience as a corporate manager, entrepreneur, leadership coach and consultant, keynote speaker, published author and coach trainer. Her mission is to cultivate bolder individual and collective leadership within organizations in service of a more sustainable world.

Zana is the author of Bold Reinvented: Next Level Leading with Courage, Consciousness and Conviction, and the creator of The SOUL Framework® leadership model. In addition to being an ORSC Certified coach, Zana is a Leadership Circle certification coach and ambassador for the Balkans, and a coach trainer and leadership development tutor for open-public and in-house programmes within PwC EMEA. Her other vital roles include mother and stepmother.