Britaney is the marketing and programs executive for ELF/CRR APAC. She combines strategy, creativity and care to support human-centered transformation. Britaney ensures that programs not only run smoothly but are facilitated with care through tech hosting and coordination to create spaces where people feel seen, heard and empowered to lead with authenticity.
She delivers marketing through a variety of communication channels, including social media, newsletters, online platforms and printed materials, ensuring consistency of message and meaningful connection with audiences.
Britaney’s professional background spans strategic marketing and content creation. Originally an assistant marketing manager in a music school, she oversaw her team in delivering impactful campaigns across digital and in-person platforms, managed social media strategies that increased engagement, and coordinated open house events across schools and community spaces. She also developed copy and scripts for marketing assets and video projects, weaving clarity and storytelling to strengthen connection, elevate brand presence and amplify impact.
Behind the scenes at ELF/CRR APAC, Britaney brings a systems mindset and attention to detail. These qualities allow her to translate strategy into meaningful experiences that embody ELF/CRR APAC’s values of authenticity, curiosity and systemic change. She also contributes to cross-functional collaboration, ensuring that marketing efforts align with program goals and resonate with diverse audiences.
Britaney holds a bachelor’s degree in business management from Singapore Management University, with a first major in marketing and a second major in arts management. Outside of work, Britaney sings in a choir and delights in musicals. These interests fuel both her creativity and her love of connection through shared experiences.